Performance Campaign

It is the objective of my team to have as many qualified buyers as possible exposed to the purchaser’s property in order to SELL the home as quickly as possible for the highest possible price. We will communicate the results of our activities to you on a regular basis.We will assist you in obtaining the highest dollar value for your properties with the fewest of problems and I will constantly employ the best possible methods of exposing yourproperties to potential buyers in the marketplace.

As your agent, my responsibilities will include:

1. Presentation and negotiation of any real estate contracts.
2. Develop customized marketing plan for your property.
3. Adherence to the marketing plan.
4. Provide appropriate signage.
5. Agreement to pay co-brokers or buyer agents.
6. Agreement to pay for marketing, advertising, and promotional materials to include expenses on the marketing of yourproperty.

The following is my “PERFORMANCE CAMPAIGN” for marketing your property:

I.Make recommendations on and produce marketing materials to include: informational brochures, virtual tours, postcards, direct mail pieces and flyers. These will be used by us and the cooperating agents to present the property to potential buyers and will be distributed to:

A. The offices of Coldwell Banker Primus Realty.

B. Any of Joe’s broker meetings and at all real estate gatherings and exchange meetings.

C. All local real estate offices.

D. All surrounding properties in the immediate area.

E. All potential buyers through the brochure box system maintained on your properties.

F. All potential buyers.

G. Exchange information with all relocation firms.

II. Listing Services

A. Place your home in the Multiple Listing Service (MRED MLS) to be viewed by more than 50,000 subscribers.

B. Internet with access to millions of Buyers and Agents around the world.We will advertise your properties on my personal web site, www.joegraham.net, which will include detailed information on your property, multiple pictures, downloadable brochures and virtual tour. Your homes will also be placed on numerous other web sites I maintain as part of the marketing agreement. Below is a sample of the more than 30 websites your home will be advertised on.

1. MREDllc.connectmls.com
2. ColdwellBanker.com
3. Realtor.com- Which includes additional advertising in the form of Featured Home advertisements to set your property apart.
4. Youtube.com
5. Homes.com
6. Google.com
7. Trulia.com
8. Zillow.com
9. Localism.com
10. Activerain.com
11. CBPrimusRealty.com
12. YourWiseMove.com
13. .realestate.com
14. craigslist.org
15. .www.wallstreetjournal.com
16. ChicagoTribune.com
17. Yahoo.com
    

C. Referral network with access to hundreds to thousands of agents across the country and Canada.

D. Frequent exposure through appropriate media to include:

1. Sending letters to selected buyer and agent mailing lists, relocation offices and personnel managers.
2. Placing advertisements in Local Community Papers…Beacon News, Herald, Naperville Sun, Fox Valley Villages, etc...
3. Featured home placement on Realtor.com giving our homes immediate exposure to buyers searching in our area.
4. Custom recorded information on our exclusive Real Estate Hotline gives buyers 24/7 access to our clients listings.
5. Direct Response Marketing pieces make the phone ring to our 24 hour Call Capture Hotlines. We follow up on these leads as the come in – making sure all questions about our clients homes are answered in a timely fashion.

III. Target-market your home:

A. To the potential buyers listed in our database.These potential buyers are listed by a needs category within our exclusive “have/want” facility.

B. To sellers who have their home currently listed on the market and may be potential move up buyers.

C. To other homeowners in your neighborhood who may have friends or relatives who would like to live near-by.

IV. Marketing and feedback from agents:

A. Make contact with all salespeople who have seen the property requesting feedback and suggestions of any changes that should be made to better market the property to potential buyers.

B. Submit your property to the Multiple Listing Service currently servicing more than 50,000 agents.

C. The top real estate agents in the area all know and respect each other’s work.Because of my networking capability, we willsend cards and letters to other top agents immediately.

D. Submit copies of your listing to all Northern Illinois Agents for their waiting buyers.

E.Target market to agents who have shown other properties in the same price range.

F.Target market to agents who have recently sold a listing in the same price range.

G. Personally contact TOP AGENTS and/or fax them brochures on our listings.

V.Activate our referral network. A large percentage of home buyers make initial contact with a real estate agent as the result of a referral.As another way to provide better service to the sellers we represent, we stay in constant contact with our referral network.

VI. Contact Management of Buyers :

A. Handle all inquiries and call backs on all open house leads and take the necessary actions to secure their business whenthey are ready to purchase.

B. Follow-up with buyers who have told us what they will be buying in the future.

C. Log all calls generated and the source of their origin so as to make changes in advertising when necessary.

VII. Monitor the Market. We will update you on any changes in area listings, sales price, or changes in the money market and the effect it will have on the sale of your property.This allows us to maintain a competitive advantage with other homes in your area in pricing and terms.If we do need to change strategy, we will first find out about it through this monitoring.

VIII. Report to you

A. Submit a copy of the multiple listing for your approval.

B.You will receive immediate feedback from agents whom have shown your home through our email feedback system.

C. You will reports to keep you informed of what we are doing to sell your property.